A premium fitness and lifestyle brand, creating versatile performance apparel to inspire a community of active, confident women since 1998. Designed for — and by — women athletes and active women, we integrate performance and technical features across our collection to carry a woman throughout her life in motion.
In 2016, we launched Athleta Girl, mirroring our signature performance in styles for the next generation.
At Athleta, our mission is to ignite a community of active, healthy, confident women and girls who empower each other to reach their limitless potential. We believe alone we are strong, but united we thrive; bringing this to life through the Power of She campaign.